AI-first development studio
Practical AI and software that actually fit the way you work.
For businesses and individuals who want to embrace the opportunities of AI. Sometimes the right answer is an AI-powered workflow, sometimes a custom AI agent, sometimes good old-fashioned software. I'll help you work out which — then design and build it with you. No jargon, no hype.
Selected work
Projects I've designed and shipped.
trupin
A layered map of your area. Browse local events, public services, live webcams, and local history — all on one map.
Learn more
Knife Crime Hub
A national knife-crime knowledge hub for policing, education and the third sector — content the team keeps current themselves through a chat-editable CMS.
Learn more
Workforce Modelling Dashboard
A bespoke tool for a large UK policing organisation — reconciling designed posts against real post-holders, with an always-live organogram that surfaces staffing gaps.
Learn more
Freelancer Talent Platform
A freelancer data platform for a post-production agency — three data sources merged into one, with AI search and an agent that answers client briefs and drafts the reply.
Learn more
Richmond Card
Helping locals discover businesses and exclusive offers across the Richmond borough.
Learn more
Ripple
Small acts, big difference. A community-driven app for manageable, accessible ways to help others.
Learn more
What I do
Designing the right solution, then building it.
- Agentic workflows & process design
- AI-powered workflows designed around how your business actually works — so the technology fits the process, not the other way round.
- Custom AI agents
- Bespoke AI agents built for a specific business problem — focused tools that do a real job, reliably, not generic chatbots.
- Software development
- When you need a real product, I design and build apps and web platforms that are intuitive, reliable, and built to last.
About
Hi, I'm Simon.
I'm a freelance developer based in the UK. I've been building software for over a decade, and these days I'm focused on AI-first solution design — working out where AI genuinely helps, and where it doesn't.
I tend to start with the problem rather than the tech — getting to grips with how you actually work before anything gets built. From there I'll design and build the right solution, get it into real use early, and keep refining it until it's genuinely useful.
Whether it's a one-off project or ongoing support, I'm a real person who'll work with you to find the best solution for your needs — efficiently, and without the jargon.
Have a problem to solve? Let's talk.
Whether you have a clear brief or just an idea, I'd love to hear from you. No commitment, just a conversation.