AI-first development studio
Practical AI and software that actually fit the way you work.
For businesses and individuals who want to embrace the opportunities of AI. Sometimes the right answer is an AI-powered workflow, sometimes a custom AI agent, sometimes good old-fashioned software. I'll help you work out which — then design and build it with you. No jargon, no hype.
Selected work
Projects I've designed and shipped.
trupin
A layered map of your area. Browse local events, public services, live webcams, and local history — all on one map.
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Knife Crime Hub
A national knife-crime knowledge hub for policing, education and the third sector — content the team keeps current themselves through a chat-editable CMS.
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Workforce Modelling Dashboard
A bespoke tool for a large UK policing organisation — reconciling designed posts against real post-holders, with an always-live organogram that surfaces staffing gaps.
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Freelancer Talent Platform
A freelancer data platform for a post-production agency — three data sources merged into one, with AI search and an agent that answers client briefs and drafts the reply.
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Richmond Card
Helping locals discover businesses and exclusive offers across the Richmond borough.
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Ripple
Small acts, big difference. A community-driven app for manageable, accessible ways to help others.
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What I do
Designing the right solution, then building it.
- Agentic workflows & process design
- AI-powered workflows designed around how your business actually works — so the technology fits the process, not the other way round.
- Custom AI agents
- Bespoke AI agents built for a specific business problem — focused tools that do a real job, reliably, not generic chatbots.
- Software development
- When you need a real product, I design and build apps and web platforms that are intuitive, reliable, and built to last.
About
Hi, I'm Simon.
I'm a freelance developer based in the UK. I've been building software for over a decade, and these days I'm focused on AI-first solution design — working out where AI genuinely helps, and where it doesn't.
I tend to start with the problem rather than the tech — getting to grips with how you actually work before anything gets built. From there I'll design and build the right solution, get it into real use early, and keep refining it until it's genuinely useful.
Whether it's a one-off project or ongoing support, I'm a real person who'll work with you to find the best solution for your needs — efficiently, and without the jargon.
In their words
What it's like to work with me.
Simon built us a hub where getting new content published is genuinely friction-free — our team can put material live themselves, with no developer in the loop — and where we can lock down protected content whenever we need to. What used to be a technical bottleneck is now just something we do.
For a public sector organisation mapping over 1,500 people — with tens of moves and design changes every single day — this was genuinely game-changing. What was previously impossible to keep on top of, everyone can now access and self-serve: people check their own data and answer their own queries. It's saved us hours and hours.
Simon merged 150+ freelancers from four separate data sources into one consistent, searchable picture — over 600 records — with AI-first search on top. Knowledge that used to live in one person's head is now accessible to everyone, and answering a client brief has gone from an afternoon's digging to a couple of minutes.
Questions
The things people usually ask first.
Can't see your question? Just ask — the first call is free, no commitment.
Book a free callI'm not even sure AI is the right answer — can you still help?
Yes — that's exactly where I like to start. I begin with the problem, not the technology. Sometimes the right answer is an AI workflow or a custom agent; sometimes it's plain software, and sometimes it's a change that needs no new tech at all. I'll tell you straight either way.
How much does a project cost?
It depends on scope, but I work in a way that fits your budget — from small, fixed-scope pieces to larger builds and ongoing support. The first conversation is free, and you'll get a clear, honest estimate before you commit to anything.
How long will it take?
I get something real into your hands early rather than disappearing for months. Smaller pieces can take a few weeks; larger builds take longer — but you'll see progress throughout, and we refine it together in real use.
Do you take on small projects, or only big ones?
Both. Whether it's a one-off project, a quick proof of concept, or ongoing support, I'm happy to start small and grow from there.
What happens after it's built?
I don't just hand it over and vanish. I keep refining until it's genuinely useful in day-to-day use, and I'm available for ongoing support whenever you want it.
Book a free intro call.
A free, no-commitment 30-minute call. Tell me what you're wrestling with and I'll tell you honestly whether — and how — I can help. Clear brief or just an idea, both welcome.