AI-first development studio
Custom software and AI agents, built and run for you.
The right solution is rarely just one thing — sometimes custom software, sometimes an AI agent, often both. I start with the problem, not the tech: where AI genuinely helps, where it doesn't, and what's actually worth building. Then I build it, and keep it running. No jargon, no hype.
What's on offer
Two ways in — for your business, or just for you.
For your business
The right solution for the job — sometimes an AI agent, sometimes the software underneath it, often both. I start with an AI Opportunity Audit to work out exactly what you need: £950 fixed, credited in full against the build.
from £2,500 build
then from £150/mo to run.
For you
A ready-made personal agent — the flagship watches your inbox, drafts replies in your voice, and flags what actually needs you. Built, hosted and run for you. No setup fee, cancel any time.
from £19 /mo
Selected work
Projects I've designed and shipped.
trupin
A layered map of your area. Browse local events, public services, live webcams, and local history — all on one map.
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Knife Crime Hub
A national knife-crime knowledge hub for policing, education and the third sector — content the team keeps current themselves through a chat-editable CMS.
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Workforce Modelling Dashboard
A bespoke tool for a large UK policing organisation — reconciling designed posts against real post-holders, with an always-live organogram that surfaces staffing gaps.
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Freelancer Talent Platform
A freelancer data platform for a post-production agency — three data sources merged into one, with AI search and an agent that answers client briefs and drafts the reply.
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Richmond Card
Helping locals discover businesses and exclusive offers across the Richmond borough.
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Ripple
Small acts, big difference. A community-driven app for manageable, accessible ways to help others.
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What I do
Designing the right solution, then building it.
- Custom AI agents
- Bespoke AI agents built for a specific business problem — focused tools that do a real job, reliably, not generic chatbots.
- Works from your own data and know-how, not off-the-shelf answers
- Always on — it handles the job in the background, day and night
- Takes real actions: sending, updating, booking — not just chat
- Reliable and under your control — you decide what it can do
- Agentic workflows & process design
- AI-powered workflows designed around how your business actually works — making the most of the tools and data you already have, not just bolting on something new.
- Map your real workflows to find where AI genuinely helps
- Design processes that combine AI with the right human checkpoints
- Connect your existing tools and systems together
- Practical, jargon-free recommendations you can act on
- Software development
- When you need a real product, I design and build apps and web platforms that are intuitive, reliable, and built to last.
- iOS and web applications
- Clean, maintainable code that's easy to evolve
- User-focused design that people actually enjoy using
- Ongoing support and maintenance
In practice, they combine
The Talent Platform is a searchable database of 600+ freelancers with a custom AI agent layered on top to query it in plain English — the software foundation and the agent, built as one solution. See how it works
About
Hi, I'm Simon.
I'm a freelance developer based in the UK. I've been building software for over a decade, and these days I'm focused on AI-first solution design — working out where AI genuinely helps, and where it doesn't.
I tend to start with the problem rather than the tech — getting to grips with how you actually work before anything gets built. From there I'll design and build the right solution, get it into real use early, and keep refining it until it's genuinely useful.
Whether it's a one-off project or ongoing support, I'm a real person who'll work with you to find the best solution for your needs — efficiently, and without the jargon.
In their words
What it's like to work with me.
Simon built us a hub where getting new content published is genuinely friction-free — our team can put material live themselves, with no developer in the loop — and where we can lock down protected content whenever we need to. What used to be a technical bottleneck is now just something we do.
For a public sector organisation mapping over 1,500 people — with tens of moves and design changes every single day — this was genuinely game-changing. What was previously impossible to keep on top of, everyone can now access and self-serve: people check their own data and answer their own queries. It's saved us hours and hours.
Simon merged 150+ freelancers from four separate data sources into one consistent, searchable picture — over 600 records — with AI-first search on top. Knowledge that used to live in one person's head is now accessible to everyone, and answering a client brief has gone from an afternoon's digging to a couple of minutes.
Questions
The things people usually ask first.
Can't see your question? Just ask — the first call is free, no commitment.
Book a free callI'm not even sure AI is the right answer — can you still help?
Yes — that's exactly where I like to start. I begin with the problem, not the technology. Sometimes the right answer is an AI workflow or a custom agent; sometimes it's plain software, and sometimes it's a change that needs no new tech at all. I'll tell you straight either way.
How much does a project cost?
It depends on what we build, but the anchors are public: the AI Opportunity Audit is a fixed £950, credited in full against a build; business agents start from £2,500 plus from £150/mo to run; and personal agents start at £19/mo. The first conversation is free, and you'll get a clear, honest estimate before you commit to anything.
How long will it take?
I get something real into your hands early rather than disappearing for months. Smaller pieces can take a few weeks; larger builds take longer — but you'll see progress throughout, and we refine it together in real use.
Do you take on small projects, or only big ones?
Both. Whether it's a one-off project, a quick proof of concept, or ongoing support, I'm happy to start small and grow from there.
What happens after it's built?
I don't just hand it over and vanish. I keep refining until it's genuinely useful in day-to-day use, and I'm available for ongoing support whenever you want it.
Book a free intro call.
A free, no-commitment 30-minute call. Tell me what you're wrestling with and I'll tell you honestly whether — and how — I can help. Clear brief or just an idea, both welcome.